Toy Run renamed in memory of longtime leader 

The New Hampshire Motorcyclists Rights Organization is naming  its annual Toy Run in memory of a Londonderry woman who helped start  the event and ran it for decades.

Joanne Packard died in  September, one week after hundreds of motorcyclists rode from Concord to  Manchester loaded with toys to donate to the New Hampshire Union Leader  Santa Fund for The Salvation Army for the 36th straight year.

Fittingly,  the New Hampshire Motorcyclists Rights Organization (NHMRO) board of  directors voted to attach Packard’s name to the cause she loved so  dearly.

“We  just felt it was the right thing to do because she was so instrumental  in starting it and making it what it has become,” said Traci Beaurivage,  NHMRO president.

So next fall when hundreds of bikers gather in  Concord for the annual drive to Manchester, they’ll be taking part in  the Joanne Packard Memorial Toy Run. “It’s still our (NHMRO) toy run,  but we want it named after Joanne.”

The move had wide support from  anyone who knew Packard, whose husband, Sherm, was a founding member of  NHMRO. He was touched to learn of the gesture.

“She was just that  type of a person. She wanted to help other people and make sure that no  kid went without toys at Christmas,” Sherm Packard said Monday of his  late wife.

Packard, who has served 14 terms in the New Hampshire  House of Representatives, said the toy run was one of many causes his  wife of 52 years held dearly. She also served on the board of directors  for a local soup kitchen for nine years and contributed whenever or  whatever she could to many other causes.

“She was just an  absolutely amazing person when it came to trying to do everything she  could to help those that were a little less fortunate than we were,”  Packard said. “It wasn’t just kids. Obviously she loved kids and wanted  to do everything she could to make sure kids were happy, but she just  wanted to help people.”

Although he gets the credit, Packard said  Joanne was also instrumental in establishing NHMRO; she got the idea for  the toy run after hearing of similar events in other states.

“It  started a little bit small, but then it blossomed into a major event  every year in the state of New Hampshire,” Packard said.

In years  when the weather has cooperated, Packard said as many as 1,000 bikers  would take part in the toy run, each of them toting stuffed animals,  board games or other gifts for kids that would be given to the Salvation  Army when the ride ended in the Union Leader parking lot.

“I know  it’s been a major help to the Salvation Army and their toy drive,”  Packard said. “We’ve collected a lot of toys over the years for needy  kids in the state of New Hampshire.”

Each year, the Salvation Army  would load a trailer with a stash of toys to be distributed through the  Santa Fund closer to Christmas.

Organizing  the ride could be time-consuming and challenging, but Packard said his  wife always felt it was worthwhile when wave after wave of bikes entered  the parking lot and the riders lined up with arms full of toys.

“She  had been involved with it from the whole time it was in existence and  she had literally run it for over 20 years,” he said. “Every time it was  over, she was just so happy that so many people showed up and so many  people donated toys to help the kids.”

Beaurivage said NHRMO is  also donating about $4,000 in cash raised at this year’s toy run to the  Salvation Army in memory of Joanne Packard.

Packard, who died  Sept. 16 at Lahey Clinic in Burlington, Mass., started turning over the  toy run organization duties a few years ago.

Betty Rock, her successor, said Joanne was a tremendous help and mentor whose name deserves to be part of the toy run.

“She  would be thrilled. A wonderful woman — absolutely wonderful woman.  Can’t say anything bad about her. She was fantastic to work with,” Rock  said.

"Reprint Manchester Union Leader"

 your customers raving about you on social media? Share their great stories to help customers into loyal 

unning a holiday sale or weekly s a sweet deal.

ve you opened a new location, redesigned your shop, or addce? Don't keep it t

Display their FAQs

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.


Manchester Motorcycle Club


Manchester Auto Glass LLC

Machester Auto Glass LLC

Maurier Construction LLC


Lafayette Press Inc

Lafayette Press

Ted Bantis Trucking & Excavating

Ted Bantis

Superior Interiors, Inc.

Superior Interiors, Inc.

Premium Home Inspections, Inc.

Premium Home Inspections

The Deerhead Sportsmen Club


Best Septic Service


DBU Construction


McIntyre Ski Area

McIntyre Ski Area

Bob Moynihan

Site Content






Pay with PayPal or a debit/credit card

2018 Video

 New Hampshire Motorcyclist Toy Run 

2017 Video

Check out this great video. by   mikeinthe603

2015 Video

Check out this great video by  Janna Hartley